Tag Archives: investment

East Asian Developments: A Beginning

During summer 2009, the Solidity Trade team made efforts to establish new business relationships throughout the East Asian region. The aim of this mission was to expand into new markets that have positive growth potential and could help increase our global reach.

In fact, Asian countries such as Korea have their own set of specific requirements and rules which differ significantly from the United States. Nevertheless, Solidity Trade is proud to announce that it has made its first sale in Korea and has started to establish an Asian distribution network in Korea and China and soon a new distribution network aimed at the Japanese market.

Thanks to these new developments, we will be able to distribute and increased amount of unrefined shea butter to these countries by shipping full containers on a regular basis to supply our warehouse in 2010.

Sourcing New Funds to Refine Shea Products in Africa

Solidity Trade is currently sourcing some new funds in order to optimize its value chain. The aim of this fundraising effort is to increase both the quality and the quantity of shea butter produced. We are working diligently to reinforce the value and efficiency of each of our business in order to facilitate the entire production process.

In lieu of refining shea butter in Europe (a model that most companies have followed), Solidity Trade has decided to refine its products directly in the areas where they are produced. Refining products at the source implies an important investment of both time and energy to make the project a success. By bringing investment to the source, Solidity Trade hopes to create numerous jobs and establish a need for a more qualified workforce. Solidity Trade has also decided not to use hexane nor acetone – chemical solvents used to extract butter from shea nuts and for fractionation. Hence, both the production and the refinement processes will remain completely organic and will not pose a risk to the environment. Solidity Trade values the idea of quality over quantity and strives to adopt the best industry practices to satisfy our customer’s expectation.

Our strategy of value chain optimization is highlighted by the following features: increased market reactivity, the ability to considerably increase or decrease production to respond to demand, adapt our product to the needs of the market, This strategy will not only render our production more efficient and flexible to market demands, but it will also enable us to diversify our product offering. Shea butter is just a beginning and we do hope to be able to produce a variety of oils and butters.

At Solidity Trade, our vision is to be present during every step of the production process, from when shea nuts are harvested from the field, to the time our customers are applying the product to their skin.